{"id":69846,"date":"2026-02-12T15:39:34","date_gmt":"2026-02-12T14:39:34","guid":{"rendered":"https:\/\/malycha.agency\/?p=69846"},"modified":"2026-04-08T14:37:44","modified_gmt":"2026-04-08T12:37:44","slug":"mieszkanie-przy-ulicy-wielickiej-sprzedaz-off-market-strategia-i-klient-ktory-trafil-idealnie","status":"publish","type":"post","link":"https:\/\/malycha.agency\/uk\/case-study\/mieszkanie-przy-ulicy-wielickiej-sprzedaz-off-market-strategia-i-klient-ktory-trafil-idealnie\/","title":{"rendered":"Sprzeda\u017c Mieszkania Off-Market, Wielicka, Warszawa"},"content":{"rendered":"\n

Sprzeda\u017c mieszkania bez publikacji na portalach, przy jasno okre\u015blonej cenie i z konkretnym oczekiwaniem wobec agencji? Dla nas to nie wyzwanie \u2013 to proces, kt\u00f3ry znamy i realizujemy na co dzie\u0144.<\/p>\n\n\n\n

W\u0142a\u015bciciel apartamentu przy ulicy Wielickiej zg\u0142osi\u0142 si\u0119 do Ma\u0142ycha Agency<\/strong> z jasno okre\u015blonym celem: sprzeda\u017c nieruchomo\u015bci w cenie 3 mln z\u0142, wy\u0142\u0105cznie w formule off market. Kluczowe by\u0142o dla niego jedno \u2013 wsp\u00f3\u0142praca z agencj\u0105, kt\u00f3ra realnie dysponuje baz\u0105 klient\u00f3w poszukuj\u0105cych, a nie jedynie zasi\u0119giem portali og\u0142oszeniowych.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Precyzyjna strategia zamiast masowej ekspozycji<\/h2>\n\n\n\n

Od pocz\u0105tku postawili\u015bmy na dzia\u0142ania dopasowane do charakteru oferty oraz oczekiwa\u0144 sprzedaj\u0105cego. R\u00f3wnolegle uruchomili\u015bmy dwa kluczowe filary sprzeda\u017cy:<\/p>\n\n\n\n

    \n
  • wewn\u0119trzn\u0105 baz\u0119 klient\u00f3w Ma\u0142ycha Agency<\/strong>,<\/li>\n\n\n\n
  • aktywne dzia\u0142ania zespo\u0142u agent\u00f3w<\/strong>, kt\u00f3rzy bezpo\u015brednio informowali swoich klient\u00f3w poszukuj\u0105cych o dost\u0119pnej ofercie.<\/li>\n<\/ul>\n\n\n\n

    Za proces sprzeda\u017cy odpowiada\u0142a agentka Sylwia Bia\u0142y<\/strong>, kt\u00f3ra koordynowa\u0142a ca\u0142o\u015b\u0107 dzia\u0142a\u0144 i dba\u0142a o sp\u00f3jno\u015b\u0107 strategii. R\u00f3wnolegle, we wsp\u00f3\u0142pracy z dzia\u0142em marketingu, przygotowali\u015bmy profesjonaln\u0105 sesj\u0119 zdj\u0119ciow\u0105 mieszkania, kt\u00f3ra mia\u0142a odda\u0107 standard, uk\u0142ad i potencja\u0142 apartamentu \u2013 bez przypadkowych kadr\u00f3w, bez kompromis\u00f3w jako\u015bciowych.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Marketing, kt\u00f3ry dzia\u0142a – nawet wtedy, gdy oferta nie trafia na portale<\/h2>\n\n\n\n

    Cho\u0107 mieszkanie nie pojawi\u0142o si\u0119 na \u017cadnym popularnym portalu og\u0142oszeniowym, nie oznacza\u0142o to rezygnacji z marketingu. Wr\u0119cz przeciwnie. Oferta zosta\u0142a obj\u0119ta przemy\u015blan\u0105 promocj\u0105 online, w tym dzia\u0142aniami remarketingowymi.<\/p>\n\n\n\n

    I w\u0142a\u015bnie ten element okaza\u0142 si\u0119 kluczowy.<\/p>\n\n\n\n

    Kupuj\u0105cy, kt\u00f3ry finalnie zdecydowa\u0142 si\u0119 na zakup, trafi\u0142 na ofert\u0119 poprzez reklam\u0119 Google i nasz\u0105 stron\u0119 internetow\u0105 \u2014 dok\u0142adnie do zak\u0142adki off market<\/strong>, gdzie zg\u0142osi\u0142 ch\u0119\u0107 znalezienia wyj\u0105tkowego apartamentu z nasz\u0105 pomoc\u0105.<\/p>\n\n\n\n

    Proces zakupu od strony kupuj\u0105cej poprowadzi\u0142a agentka Roksana<\/strong> Gawro\u0144ska<\/strong>, dbaj\u0105c o komfort, bezpiecze\u0144stwo i p\u0142ynno\u015b\u0107 ca\u0142ej transakcji.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Synergia zespo\u0142u i \u015bwiadome decyzje<\/h2>\n\n\n\n

    To case study doskonale pokazuje, \u017ce skuteczna sprzeda\u017c off market nie opiera si\u0119 na jednym kanale. To po\u0142\u0105czenie:<\/p>\n\n\n\n

      \n
    • dobrze zaplanowanego marketingu,<\/li>\n\n\n\n
    • realnej bazy klient\u00f3w,<\/li>\n\n\n\n
    • wsp\u00f3\u0142pracy agent\u00f3w w ramach zespo\u0142u,<\/li>\n\n\n\n
    • oraz widoczno\u015bci marki, kt\u00f3ra sprawia, \u017ce klienci sami do nas trafiaj\u0105.<\/li>\n<\/ul>\n\n\n\n

      Sprzeda\u017c mieszkania przy Wielickiej by\u0142a efektem \u015bwiadomych decyzji, sp\u00f3jnej strategii i zaanga\u017cowania kilku os\u00f3b dzia\u0142aj\u0105cych w jednym celu. Bez presji czasu, bez chaosu informacyjnego, z pe\u0142nym poszanowaniem oczekiwa\u0144 obu stron.<\/p>\n\n\n\n

      To kolejny przyk\u0142ad na to, \u017ce off market<\/strong> nie oznacza \u201emniej skutecznie\u201d. Wr\u0119cz przeciwnie, oznacza bardziej selektywnie, precyzyjnie i profesjonalnie<\/strong>.<\/p>\n\n\n\n

      Ma\u0142ycha Agency \u2013 Podpisujemy si\u0119 pod tym, co robimy<\/strong><\/h2>\n\n\n\n

      Z pasji do nieruchomo\u015bci i do\u015bwiadczenia w finansach oferujemy pe\u0142ne wsparcie: od wyboru wymarzonego domu, przez zakup nieruchomo\u015bci inwestycyjnych, po organizacj\u0119 finansowania. Dostarczamy analizy, doradzamy i dbamy o ka\u017cdy szczeg\u00f3\u0142, by Twoje cele na rynku nieruchomo\u015bci sta\u0142y si\u0119 rzeczywisto\u015bci\u0105.<\/p>\n\n\n\n

      Twoje potrzeby. Nasza misja. Rezultaty, kt\u00f3re wyprzedzaj\u0105 oczekiwania.<\/p>\n\n\n\n

      \n\n
      \n
      \n

      \/ \u041a\u041e\u041d\u0422\u0410\u041a\u0422\u041d\u0410 \u0424\u041e\u0420\u041c\u0410<\/p>\n

      \u0412\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0442\u0438, \u043a\u0443\u043f\u0438\u0442\u0438 \u0447\u0438 \u043e\u0440\u0435\u043d\u0434\u0443\u0432\u0430\u0442\u0438 \u043d\u0435\u0440\u0443\u0445\u043e\u043c\u0456\u0441\u0442\u044c?<\/h2>\n

      \u0417\u0430\u043f\u043e\u0432\u043d\u0456\u0442\u044c \u0444\u043e\u0440\u043c\u0443 \u0442\u0430 \u0434\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a \u043c\u0438 \u043c\u043e\u0436\u0435\u043c\u043e \u0412\u0430\u043c \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438.<\/p>\n <\/div>\n

      \n \"Ma\u0142ycha <\/div>\n <\/div>\n\n
      \n \n \n

      \u041e\u0411\u0415\u0420\u0406\u0422\u042c \u0422\u0415\u041c\u0423 \u041f\u041e\u0412\u0406\u0414\u041e\u041c\u041b\u0415\u041d\u041d\u042f<\/h3>\n
      \n \n \u041f\u0440\u043e\u0434\u0430\u0436 <\/button>\n \n \u041a\u0443\u043f\u0456\u0432\u043b\u044f <\/button>\n \n \u041e\u0440\u0435\u043d\u0434\u0430 <\/button>\n \n \u0406\u043d\u0448\u0435 <\/button>\n <\/div>\n \n

      \u041f\u043e\u043c\u0438\u043b\u043a\u0430:<\/strong> Contact form \u043d\u0435 \u0437\u043d\u0430\u0439\u0434\u0435\u043d\u0430.<\/p> <\/div>\n \n

      \u041f\u043e\u043c\u0438\u043b\u043a\u0430:<\/strong> Contact form \u043d\u0435 \u0437\u043d\u0430\u0439\u0434\u0435\u043d\u0430.<\/p> <\/div>\n \n

      \u041f\u043e\u043c\u0438\u043b\u043a\u0430:<\/strong> Contact form \u043d\u0435 \u0437\u043d\u0430\u0439\u0434\u0435\u043d\u0430.<\/p> <\/div>\n \n

      \u041f\u043e\u043c\u0438\u043b\u043a\u0430:<\/strong> Contact form \u043d\u0435 \u0437\u043d\u0430\u0439\u0434\u0435\u043d\u0430.<\/p> <\/div>\n\n <\/multiple-form>\n <\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"

      Sprzeda\u017c mieszkania bez publikacji na portalach, przy jasno okre\u015blonej cenie i z konkretnym oczekiwaniem wobec agencji? Dla nas to nie wyzwanie \u2013 to proces, kt\u00f3ry znamy i realizujemy na co dzie\u0144. W\u0142a\u015bciciel apartamentu przy ulicy Wielickiej zg\u0142osi\u0142 si\u0119 do Ma\u0142ycha Agency z jasno okre\u015blonym celem: sprzeda\u017c nieruchomo\u015bci w cenie 3 mln z\u0142, wy\u0142\u0105cznie w formule off market….<\/p>\n","protected":false},"author":1,"featured_media":69849,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,550,549],"class_list":["post-69846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-nieruchomosc-premium","category-wspolpraca"],"acf":[],"yoast_head":"\nSprzeda\u017c Mieszkania Off-Market, Wielicka, Warszawa | Baza wiedzy - Ma\u0142ycha Agency \u2013 Premium Real Estate<\/title>\n<meta name=\"description\" content=\"Ma\u0142ycha Agency \u27a4 Sprzeda\u017c Mieszkania Off-Market, Wielicka, Warszawa \u2b50 Czytaj!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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